Thursday Night Football on Amazon Prime

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Amazon is ready to offer "Thursday Night Football" and hopes to keep people interested.

The Los Angeles Chargers and Kansas City Chiefs will play in the company's inaugural NFL game on Thursday. Amazon's website features a giant banner and countdown clock 

Amazon (AMZN) and the NFL announced the contract in March 2017, giving Amazon exclusive rights to "Thursday Night Football" Originally scheduled for 2023, the broadcasts were rescheduled to 2022.

Thursday's game marks Amazon's newest streaming venture. It will be the first time many spectators watch a game on Amazon Prime Video instead of cable or broadcast. 

(Fans in the teams' cities can still watch on TV.) Amazon is adding layers to its sports viewing experience to win over enthusiasts.

Next Gen Stats use machine learning to forecast throw completion and rushing yards in real time. Amazon will add its X-Ray function, which gives viewers more understanding.

Charissa Thompson, former NFL players Richard Sherman, Tony Gonzalez, and Ryan Fitzpatrick, and Al Michaels and Kirk Herbstreit will call the games.

The ball remains unchanged. A promotional film showed NFL stars throwing a new "Prime ball," but the game ball won't change.

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